Category
Google Ads / Paid Search
Company
The Ledger Law Firm
Industry
Legal / Personal Injury
Date
2025–2026
A paid-search turnaround that turned wasted spend into a repeatable signed-case engine.
The problem
When Moiz joined in 2023, the firm was losing $75–80K a year in wasted ad spend without a clear system for turning marketing investment into signed cases.
What we did
Rebuilt the campaign structure from the ground up, then designed and launched “What’s My Case Worth” — an AI-powered accident settlement estimate calculator that provides instant estimates by zip code and accident type.
The outcome
$1M in direct revenue contribution in 2025 on $161K net Google Ads spend, with 83 signed cases across California and Texas. The firm now generates 6–10 cases every month, with 60 cases already signed in 2026.
$1M Revenue Generated
83 Signed Cases
$1,940 Cost Per Case
