Four years buying clicks that cost more than most businesses spend in a day.

Four years buying clicks that cost more than most businesses spend in a day.

Four years buying clicks that cost more than most businesses spend in a day.

I’m Moiz. I run paid acquisition in the most expensive keyword markets in the world, where a single click can run into the hundreds of dollars and a wasted week of budget is a real number on someone’s P&L. That’s where I learned to do this properly.

I’m Moiz. I run paid acquisition in the most expensive keyword markets in the world, where a single click can run into the hundreds of dollars and a wasted week of budget is a real number on someone’s P&L. That’s where I learned to do this properly.

Based in Germany, working with firms and agencies across the US and Europe.

Based in Germany, working with firms and agencies across the US and Europe.

Moiz Khan

MOIZ KHAN
PAID ACQUISITION

END TO END

I don’t hand off at the click.

I don’t hand off at the click.

Paid Media

Google Ads and Meta, from account architecture and bidding strategy to weekly creative testing.

Funnels

The full path from ad to signed client, built and mapped, not assumed.

Landing Pages

Designed, built and iterated against real conversion data, not opinion.

Tracking & Attribution

GTM, GA4, server-side events, offline conversion imports. Every dollar traced to the case it produced.

Salesforce & Litify

Intake workflows, lead routing, stage automation, and reporting that actually reflects the pipeline.

SEO & Content

Technical and content work across multi-site networks, reported against pipeline rather than rankings.

“In most industries a bad month of ad spend is an inconvenience. In mine it’s a six-figure lesson. I’ve spent four years making sure my clients never take that lesson.”

“In most industries a bad month of ad spend is an inconvenience. In mine it’s a six-figure lesson. I’ve spent four years making sure my clients never take that lesson.”

“In most industries a bad month of ad spend is an inconvenience. In mine it’s a six-figure lesson. I’ve spent four years making sure my clients never take that lesson.”

4+

YEARS IN HIGH-STAKES PAID MEDIA

$1M+

MANAGED AD SPEND

$5M+

REVENUE GENARATED

50%

COST PER ACQUISITION REDUCED

HOW I WORK

01

Measurement before spend.

Tracking is installed before the first ad goes live. If it can’t be attributed, it doesn’t get scaled.

02

The offer does the heavy lifting.

Targeting settings are the smallest lever in any account. Offer and creative are the biggest, and most accounts have that backwards.

03

Fewer, better decisions.

One well-structured campaign with clean data beats five that all sit in learning, burning budget to tell you nothing.

TOOLS I WORK IN

Google Ads · Meta Ads · Microsoft Ads · GA4 · Google Tag Manager · Server-side tracking · Conversions API · Offline conversions · PostHog · Looker Studio · Search Console · Ahrefs · Semrush · Screaming Frog · Salesforce · Litify · Zapier · Gravity Forms · WordPress · Framer · Vercel · Claude · Claude Code · MCP · ClickUp

Google Ads · Meta Ads · Microsoft Ads · GA4 · Google Tag Manager · Server-side tracking · Conversions API · Offline conversions · PostHog · Looker Studio · Search Console · Ahrefs · Semrush · Screaming Frog · Salesforce · Litify · Zapier · Gravity Forms · WordPress · Framer · Vercel · Claude · Claude Code · MCP · ClickUp

Let’s find out what your funnel is actually doing.

Let’s find out what your funnel is actually doing.

Send me your account. I’ll tell you what I’d change, whether or not we end up working together.

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