Category
Google Ads / Conversion Optimization
Company
DC Materials Inc.
Industry
Landscaping Materials Supply
Date
October 2024
A conversion-tracking repair that gave the account trustworthy data and a clear path to efficiency.
The problem
Conversion tracking counted every contact-page view instead of genuine form submissions, making the performance data misleading from the start.
What we did
Restructured the campaign and corrected the conversion action so the account recorded only genuine form submissions, creating accurate and actionable performance data.
The outcome
Within 30 days, conversions rose 46% and cost per conversion dropped 33%, alongside a clear increase in high-intent traffic from refined targeting.
+46% Conversions
-33% Cost Per Conversion
21.93% Conversion Rate
